Our Story

Who We Are?

 The Origin Xenia Yashal was born in Dubai, a city where fragrance is a second language. It took seven years of testing and discarding to get our first collection right required to smell like itself in Gulf heat at noon, and still smell like itself past midnight. That discipline is the story behind every bottle we make.
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Our Story

 Heritage Our first collection found an audience across the UAE that kept returning for the same signature scents. From there, our clientele grew alongside a shared reverence for oud, rose, and attar. Pakistan and the Gulf have spoken that same fragrance language for generations. Our arrival here feels less like an expansion and more like a homecoming, continuing a conversation that began long before Xenia Yashal existed.
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LUXURY

Rare ingredients, numbered batches, nothing rushed to market.

LINEAGE

Pakistan and the Gulf have shared the same reverence for oud and rose for generations.

JOURNEY

Seven years in Dubai, now arriving at your door in Pakistan.

About The Perfumer

Xenia Yashal works with ingredients Arabic perfumery has always trusted: Turkish rose oil, oud, amber, saffron, musk, patchouli, incense. Layered against fresher notes like bergamot, mandarin, lychee, and pink pepper. That's why XY fragrances feel rooted and modern. For Pakistan, we wanted the full range within reach authentic Dubai perfumes, sourced directly from us.

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